Educators and ICT Usage: Market research report (2008)
education.au commissioned this research, using McGregor Tan Research, to provide it with informed data to enable the development of new products and services relevant to educators and its key markets.
Sample of key findings
- Most of the online survey respondents had worked in the education sector, with more than two thirds stating that they had worked in the sector for ten or more years.
- Two thirds of the respondents identified themselves as educators – teachers, lecturers, trainers and tutors.
- 85% of respondents indicated that they use the Internet once a day or more often, with a small proportion using the Internet less frequently.
- The most common purposes of using the Internet:
83% of respondents said for research
80% of respondents said for finding learning resources
64% of respondents said for professional development
61% of respondents said for interacting with colleagues
Conclusions
- The use of computers is widespread in both teaching institutions and in homes.
- Computers and the Internet are primarily used for research, finding resources, professional development, administration and communication.
- A considerable number of participants lacked confidence in using modern technology, and many said they did not know how to search, other than to Google.
- Participants indicated that, with teachers under constant pressure, they did not have the time to properly learn how to use the Internet.
Market research report
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Educators and ICT usage: Market research (Final Report)
- 474 Kb
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Educators and ICT usage: Market research report (Executive Summary)
- 183 Kb
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Educators and ICT usage: Market research (Appendices)
- 1745 Kb
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Greg Black Part 1 - Results of market research survey
- 5075 Kb
- Greg Black provides an overview of the survey results. (Video file)
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Greg Black Part 2 - What should the priorities be?
- 2501 Kb
- Based on survey findings, Greg Black indicates what the priorities should be. (Video file)